SIGGI’S: LESS SETS YOU FREE

Siggi’s is a fast-growing, high-protein, simple Icelandic-style yogurt. The brand needed creative work to match the needs, wants, and style of its health-conscious, urban consumer. A full creative refresh for the start of 2026 under Siggi’s successful ongoing campaign, Less Sets You Free, evolved the brand’s stance on simple choices that improve our day-to-day lives. In this case, it’s about the ultimate distraction: our phones. During a time when personal health is on everyone’s mind, we delivered a message about healthy habits and the value of nature, personal connections, and of course, healthy food.

Art Director: Holly Hancock / Creative Director: Eric Smith / Director: Campbell Brewer - Little Village