siggi’s:
pt-yo
Siggi’s has found success tapping into cultural insights that resonate with their growing, diehard audience. But in 2025, we wanted to go bigger and turn the brand’s biggest PR initiative of the year into a campaign worth talking about.
Like Siggi’s yogurt, the idea is simple: most Americans don’t use all their paid time off. So we gave them a reason to: vacation money. We got the word out with a 360 campaign including a Times Square billboard, high-profile workplace influencers, and a suite of content completely produced in-house.
PRESS: This Popular Yogurt Brand Wants to Pay You to Take a Vacation—Here’s What to Know
Art Director: Holly Hancock / Creative Director: Eric Smith / Production: FERM Studios / PR Agency: Alison Brod
Campaign case study
Billboard teasing the campaign
We worked with influencers Corporate Natalie and Tess Tregellas of Betches Media, whom I had the distinction of writing scripts for during the project, to help get the word out about PT-YO.
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