Bud Light
Crisp Launch

We created a campaign that emphasizes the surprising tastiness of the tastier, but lighter Bud Light Crisp. This new-to-world light beer’s creative needed to be distinct from other Bud Light properties, but still feel like part of the family. With this in mind, A Surprise in Every Sip was born. An awareness campaign that highlights the bright, refreshing tastiness in each sip of Bud Light Crisp.

The campaign included radio, out of home, and digital banners in addition to YouTube bumpers and paid social videos.